Access ID: awards2008
Password: creative_view
The following phone number is available only in Japan.
1. After accessing the website, dial 0570-007070 with your phone.
2. Push the site ID number 219.
3. Contents will start. Push the 4-digit ID number on your screen.
A new product promotional website for "Hairceda", a hair volumiser product from Aderans which increases hair volume within an hour.
Online entertaining engagement involves audience to dial a number on the website to lower their emotional barriers of making calls to Aderans Call Centre. When the call is connected to the number on the website, an online character Dylan, performed by Takeshi Nadagi, recognises and responds to the words uttered by the caller.
The website also offers functional benefit where the callers only have to say the name of the product to be automatically connected to the call centre.
Make a call to the number on the screen and enter ID.
Dylan picks up the call.
Speak out a keyword over the phone. Dylan responds.
Make a call to the number on the screen and enter ID.
Say "Hairceda" to hear about the product.
Press #1 to talk to the Call Centre.
Over half of the website visitors made the call!
On average, the visitors stay on the website 4 mins. (generally 1 min)
The ad has become a phenomenon in blogs or magazines.
On average, the visitors stay on the website 4 mins. (generally 1 min)
The ad has become a phenomenon in blogs or magazines.
As a result, the ad lowered their mental pressure to make a call!
Access ID: awards2008
Password: creative_view
The following phone number is available only in Japan.
1. After accessing the website, dial 0570-007070 with your phone.
2. Push the site ID number 219.
3. Contents will start. Push the 4-digit ID number on your screen.